ANSWER QUESTIONS FOR STUDY GUIDE 1-5

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1. What type of market should be considered for these services or products: A spray that combines pain relief and protection for cuts and scrapes? A. Micro-market B. Mass-market C. Untapped markets D. Targeted markets E. Redefined market 2. What type of market should be considered for these services or products: An orphan drug that is marketed for a rare genetic disease? A. Micro-market B. Mass-market C. Untapped markets D. Targeted markets E. Redefined market 3. What type of market should be considered for these services or products: A child-birth center that focuses on natural, holistic care? A. Micro-market B. Mass-market C. Untapped markets D. Targeted markets E. Redefined market 4. What type of market should be considered for these services or products: A diet and weight loss clinic located in a new suburban community? A. Micro-market B. Mass-market C. Untapped markets D. Targeted markets E. Redefined market 5. What type of market should be considered for these services or products: A new pain control center added to a traditional community hospital? A. Micro-market B. Mass-market C. Untapped markets D. Targeted markets E. Redefined market

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ANSWER QUESTIONS FOR STUDY GUIDE 1-5

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