Business & Finance

Case Analyise

Students are required to analyze the following three cases and answer the accompanying case questions:  - Case 1: Samsung       Format: - TNR 12pt , 1.5 spac

Aug 27, 2025 2 views

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Students are required to analyze the following three cases and answer the accompanying case questions:  - Case 1: Samsung       Format: - TNR 12pt , 1.5 spacing  - Max: 4 pages for each case  - The questions STRATEGIC MARKETING  SAMSUNG  1. Identify the most important secondary target market of Samsung after the “high-income families”? Provide your justification.  2. Discuss how the new corporate identity program as presented in Exhibit 5 supports the new positioning strategy of Samsung.  3. Compare and contrast the 3 types of retailers used by Samsung in Canada.  4. Compare the brand value of Samsung in 2019 (before pandemic Covid-19) and 2020 as published by Interbrand (www.interbrand.com). Briefly explain.

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