Marketing Plan:Yoga and tourism retreat

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Marketing Plan: Situation Analysis & New Product Development Pretend you are introducing a new product in the same category as your Step One research. Using the CityU Library: 1. Conduct a study of its consumer target market to include demographics, geographics, and psychographics. Be sure to take into account the target market of competing products, finding a niche for yours. 2. Identify your points of difference and positioning strategy. 3. Analyze relevant category trends. 4. Analyze consumer trends. 5. Perform an environmental analysis including both a SWOT & PEST. Marketing Plan: Marketing Activities / Budget / Schedule / Pricing Using the new product you identified in Step Two: 1. Identify the price point you will sell your product at, including the pricing strategy and objectives. 2. Identify the marketing activities you will use to advertise your product (minimum of 5; combination of both offline and online marketing activities). 3. Develop a one-year calendar identifying when you'll execute each of these marketing activities. 4. Develop a budget for the marketing activities identified above. Topic: Yoga and tourism retreat Can follow the attached templte : Needs to be in apa style with references and statical data. I started it but it was not good enough.

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