Business & Finance

Store brand

What is a store brand and why do many of them imitate national brand packaging? Consider the effects social, marketing, situational, and psychological influence

Aug 27, 2025 1 views

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What is a store brand and why do many of them imitate national brand packaging? Consider the effects social, marketing, situational, and psychological influences on consumer decision making. Is it ethical for a store brand to imitate the packaging of a national brand?

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